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Sustaining the Storm: Virtual Practice Support for Psychotherapists
Here are six top resources to help with moving your practice to a virtual model. If you are in the midst of the transition, I hope these are helpful for you.
How to Become a Pro at Video Sessions
For many of us, switching to video therapy means feeling overwhelmed and anxious. While this is normal in new situations, we want to reduce your stress by offering simple strategies to consider to make offering video sessions a breeze.
Why Peer Supervision is Critical
In private practice, we often talk about the benefits of clinical supervision. From an early time in your training, it is something that is drilled into you as a fundamental part of your professional development, and rightly so. But let's take a step back and...
How Our Practice Management System Jane Makes Us Money
Are you feeling like you are spending all your free time catching up on session notes and organizing your practice? You are not alone. I too spent hours each week after session (and cutting into my rare personal time) typing up session notes and trying to find ways to...
How to write a blog in 20 minutes
Writing a blog can be stressful. When stress arises, it's easy to become avoidant and stew over the task-at-hand. In turn, it can take forever to simply begin an otherwise simple task. I learned this firsthand when I began blogging years ago and still see it every day...
3 Ways to Improve Customer Service
Sometimes it's easy to lose focus on the importance of customer service. After all, we often think that the quality of our core offering (eg. therapy) is good enough that we don't have to worry about the other moments we engage with our clients. In fact, those moments...
4 Big Marketing Mistakes Therapists Make
Now in fairness, marketing and entrepreneurship aren't taught as part of the curriculum for becoming a social worker or therapist. However, that's not to say that these things can't be learned! All growth comes from taking a hard look at what we do, why we do it, and...
Two Free Tools to Make Your Social Media Shine
To help you create great social media content, check out both of these tools that are all free, easy and offer great mobile apps as well! Buffer Posting twice a day during "prime" periods of time can be a lot to ask. Buffer is an amazing tool that allows you to queue...
How to Create Engaging Content for Facebook
Just like with Instagram, the first thing we need to do when managing a Facebook page is to decide who we want our audience to be. This will help you decide on the kinds of content you want to post, what kind of tone and voice you want to have. Once you've figured...
How to Build a Facebook Page for Your Practice
Facebook is a unique beast when it comes to social media. Its wide range of feature and options makes marketing on Facebook a tricky business but well worth it. To this day Facebook is the most frequently accessed social media platform, and with that comes the...
4 Simple Gestures that Clients Love
In the day to day of running any business, it can be easy to lose track of making a customer experience fantastic. At Shift, we try and employ these simple, quick, and meaningful customer service gestures. Here are four of our favourites... 1. Send an Article As you...
Creating Visually Appealing Content on Instagram
So... up to this point, we've established your target audience, your voice, the kinds of content you can create and how to engage your followers. The only thing left to talk about is the photos themselves! Establish Your Style What kind of photos do you like? This is...
