How to Create Engaging Content for Facebook

Just like with Instagram, the first thing we need to do when managing a Facebook page is to decide who we want our audience to be. This will help you decide on the kinds of content you want to post, what kind of tone and voice you want to have. Once you’ve...

How to Build a Facebook Page for Your Practice

Facebook is a unique beast when it comes to social media. Its wide range of feature and options makes marketing on Facebook a tricky business but well worth it. To this day Facebook is the most frequently accessed social media platform, and with that comes the...

4 Simple Gestures that Clients Love

In the day to day of running any business, it can be easy to lose track of making a customer experience fantastic. At Shift, we try and employ these simple, quick, and meaningful customer service gestures. Here are four of our favourites… 1. Send an Article As...

How to Create Engaging Content on Instagram

Before you do anything on Instagram, you have to think about how you can make your time and effort worthwhile. Remember that audiences aren’t just looking for pictures of products. They like stories, visual experiences, a lifestyle that they either already have...