by Jordan | | Best Marketing
Just like with Instagram, the first thing we need to do when managing a Facebook page is to decide who we want our audience to be. This will help you decide on the kinds of content you want to post, what kind of tone and voice you want to have. Once you’ve...
by Jordan | | Best Marketing
Facebook is a unique beast when it comes to social media. Its wide range of feature and options makes marketing on Facebook a tricky business but well worth it. To this day Facebook is the most frequently accessed social media platform, and with that comes the...
by Jordan | | Best Practice
In the day to day of running any business, it can be easy to lose track of making a customer experience fantastic. At Shift, we try and employ these simple, quick, and meaningful customer service gestures. Here are four of our favourites… 1. Send an Article As...
by Jordan | | Best Marketing
So… up to this point, we’ve established your target audience, your voice, the kinds of content you can create and how to engage your followers. The only thing left to talk about is the photos themselves! Establish Your Style What kind of photos do you...
by Jordan | | Best Marketing
Before you do anything on Instagram, you have to think about how you can make your time and effort worthwhile. Remember that audiences aren’t just looking for pictures of products. They like stories, visual experiences, a lifestyle that they either already have...
