Writing a blog can be stressful. When stress arises, it’s easy to become avoidant and stew over the task-at-hand. In turn, it can take forever to simply begin an otherwise simple task.

I learned this firsthand when I began blogging years ago and still see it every day in our clinic, where every therapist is expected to regularly contribute to our collective blog.

But what if I told you it’s possible to write a blog in 20 minutes or less? Would you believe me?

Well, it’s true.

A blog on an actionable topic where the goal is to leave the reader with one key insight should take you, a qualified professional, no more than 20 minutes.

Here’s how it works…

  1. Narrow down the right topic. If you’re stuck on what to write about, read my post with 60 free blog ideas. A good topic should address one question tactically, providing the reader just enough value to give them a takeaway but not so much that they get lost in the details. (Identifying your topic should take 2-3 minutes).
  2. Determine the key points you want to convey. A good lesson typically has three key points in it. Depending on the topic you can have less, and you rarely need more than three. Outline these in a Word document, ensuring that they are no longer than one sentence each. (This should take 5 minutes or so).
  3. Open with a story or anecdote that makes the topic relevant to the reader. This need not be more than a short paragraph or two. Pull the reader in by writing in the first person or otherwise welling the story of an abstract figure. Then arrive at your jumping off point, where you dive into your key points (above). (This should take 5 minutes).
  4. Elaborate on the key points. Explain each of your key points in less than a paragraph, offering the reader the ability to simply scan or speed-read and still learn. Each of the key points should be explained in factual detail, not in long-winded prose. (This should take another 5 minutes).
  5. Wrap it up. Your concluding paragraph should be no longer than 2-3 sentences. It should revisit the story or anecdote you began with, reaffirm the key takeaways, and offer a hook for future reading or engagement with you (something like, “If you like this post, take a look at my others on x and y.” (This should take no more than 2-3 minutes).

Doing this takes practice but it is possible. I challenge you to time yourself when you write, as it will force you to focus and lessen the chance of overthinking the content. You already know what you need to know. Let go of perfectionism and allow the ideas to flow out of you. This method will help immensely with that.

Oh, and by the way, this blog took me 12 minutes to write.

Want more help like this? If you’d like to work directly with me on developing a content engine for your practice, among many other things, put your name on the waitlist for the Best Practice Accelerator opening this summer.

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