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How to Create Engaging Content on Instagram

Before you do anything on Instagram, you have to think about how you can make your time and effort worthwhile. Remember that audiences aren't just looking for pictures of products. They like stories, visual experiences, a lifestyle that they either already have or...

4 Questions to Ask Before Using Instagram

When Instagram is used properly, it's a powerful tool that can bring your brand a great deal of attention, but it's also quite unique. Unlike Facebook, it's not used for sharing resources. Often most of the content you post will be generated by you. While this can be...

Client Care Best Practices

Caring for clients is incredibly important. Here are some best practices that we urge our entire team to adopt. These are specifically written for our front-desk staff, though they extend to every member of our organization. Hope you find them useful! Remember that...

8 Productive Ways to Fill Downtime

Write one blog per week. Publish it on your own site, Facebook and Medium. Post on your own Facebook page and post on it 2-3 times a week. Invite all of your friends to like your Facebook page (give or take). Write 5-10 thank you/hello cards (always have a bunch...

How to Explain Your Value

One of the toughest things about being a therapist is the difficulty of clearly explaining what you do. Sometimes we are too close to our stories (and our careers) to be able to see what we do from the consumer’s perspective vs. our perception of the consumer’s...

An Introduction to Social Media Content

Anything you post on social media, whether it's a photo, a quote, an article or a video, is called social media content. Two Types of Content For our purposes, we're going to focus on two types of content that should make up your social media feeds: Self-Promotion...

60 Free Blog Post Ideas

Coming up with ideas for blog posts can be so stressful... but it doesn't have to be! Here are 60 ideas that you can steal and make your own. And if you're looking to reduce the amount of time it takes you to write a blog dramatically, you might like my post on how to...

Providing Value by Giving Free Therapy Resources

Sometimes prospective clients can't afford therapy at your practice. And that's entirely okay. We've found a great deal of fortune in putting together a brief list of resources in Toronto, where we primarily operate, that we send out to prospective clients. They...